June 12, 2024

Marine Corps ‘Shifting Threats’ Campaign Highlights New Technology Focus

Marine Corps ‘Shifting Threats’ Campaign Highlights New Technology Focus

Still image from the Marines’ ‘Shifting Threats’ advertisement marketing campaign released on Oct. 27, 2022.

The Maritime Corps adaptability is essential for the changing environment, in accordance to the service’s new recruiting marketing campaign, which released on line Thursday and will air Saturday all through the University of Georgia vs. College of Florida soccer video game. 

The promoting marketing campaign, “Shifting Threats,” functions Marines as they adapt to the far more technologically subtle world in scenes that look to be out of a online video activity. The advertisement demonstrates present day methods like how Marines use and wipe out drones in opposition to the backdrop of conventional Maritime Corps missions like amphibious landings, humanitarian support and catastrophe relief and infantry functions in severe temperature.

“The upcoming is threatened by enemies normally unrelenting, unpredicted and unpredictable,” the video’s narrator says. “In the midst of an unsure and evolving world, the will need for Marines to defeat these shifting threats is critical due to the fact the will need to ensure stability for our country has under no circumstances been increased. When there are battles to earn for America’s upcoming, there is 1 consistent. Marines.”


In building the adverts, the purpose was to highlight what Marines are and do in a way that would make sense for the basic public but also entice men and women to be a part of the Marines, in accordance to a launch asserting the marketing campaign.

The assistance is dealing with a restricted recruiting natural environment, a obstacle shared by all branches. The Marine Corps achieved its Fiscal 12 months 2022 recruiting aims, with 33,210 new enlisted lively-obligation Marines and 4,602 enlisted reservists. The Marine Corps also commissioned 1,705 officers, in accordance to a assistance information launch.

The Marine Corps turned its consideration to recruiting in the earlier fiscal 12 months, an hard work aspect of Talent Management 2030, which falls beneath Force Style 2030. The Marines also hit its retention ambitions early, the company introduced in July.

The assistance aimed to get 5,820 Marines on their initial contracts to reenlist, when the retention goal for Marines with 4 to 20 years of services was 5,417, USNI News earlier claimed.

Underneath Expertise Administration 2030, the Marines are commencing to change absent from the tiny, rapid turnover drive that has been the standard and alternatively wanting to retain services members for a for a longer period time period of time, USNI Information documented.

While the Marines are focusing on retention, the drive will nevertheless shrink, with Force Layout 2030 calling for a minimized power of 175,000 Marines.

The campaign online video alone is targeted on highlighting factors of Drive Design and style 2030, such as putting technology in the fingers of person Marines to make conclusions on focusing on enemy assets.

Showcased in the online video is the Marine Air Protection Integrated Technique (MADIS). In 2019, the Marines took out an Iranian drone from 1,000 yards absent all through a Strait of Hormuz transit using MADIS aboard USS Boxer (LHD-4). The process makes use of electronic jammers, radars and gun methods, to consider out the drone, USNI Information previously documented.

A related problem plays out in the advertisement with Marines employing a handheld gadget to just take out enemy drones. The summary of the movie reveals an infantry Marine encouraging target an unspecified enemy ship to be sunk by an F-35B Lighting II Joint Strike Fighter.

The Maritime Corps video is out there on YouTube, and the “Shifting Threats” campaign will use on line and tv advertising and marketing as nicely as social media. Compared with the Navy, the Maritime Corps even now advertises on television.