May 26, 2022

the intersection explores a future where modern tech hits breaking point

from a violent current to a cooperative potential


london-primarily based studio superflux has teamed up with omidyar network for ‘the intersection’, a new short movie that explores a daring and hopeful vision of the future. the movie is set in a probable near foreseeable future, the place modern day know-how has taken in excess of people’s lives, from pop-up ads on the avenue to pretend news customized to distinctive audiences.  


the narrative starts a number of several years right after all this tech has brought growing racial, social and financial inequality to a vital mass. the 16-minute film functions 4 unique protagonists who speak about their past ordeals with modern-day technologies and how they’re reimagining that tech in purchase to provide the local community and help nature.


the film was motivated by ken burns’ 2012 documentary ‘the dust bowl’. it also attracts inspiration from the latest occasions, building the line involving reality and fantasy a very little blurred for viewers.

all photos courtesy of superflux



THE Concept OF ‘ambient technology’


the thought work for the motion picture investigated how to give narrative and visceral variety to tips of ‘ambient technology’ interwoven not just in social and civic lifetime but also how it perpetuated racial injustice, and how extractive capitalism exacerbated its outcomes.


‘we required to demonstrate in an experiential way, the interconnected nature of the issues current in our world’,  say anab jain and jon adern of superflux. ‘whether environmental, social or technological, these domains really do not reside within neat groups, they overlap and intermingle, providing birth to new hybrid forms that are as challenging to define as they are to tackle.’

the intersection explores a possible future where modern tech hits breaking point
figures in VR headsets are regularly on the net



selected gatherings and elements of the larger globe overlap throughout the protagonists’ tales, aiding to create a wealthy, interconnected world and record. in the closing act of the movie, more is discovered about the isolated people today, the place they are now in the present, and how their journeys have altered — alongside one another.


‘we hope this film tends to make the foreseeable future of ambient technology far more tangible, prompts us to examine our romantic relationship with technological know-how, and encourages us to develop towards a far more just, pluralistic globe — one in which technologies lastly fulfills its greatest objective and is utilized to innovate somewhat than instigate, and to bridge fairly than divide,’  states superflux. you can read the studio’s report capturing ambient tech trends, the product of several weeks of ethnographic analysis and skilled interviews, below.

the intersection explores a possible future where modern tech hits breaking point
the limited film explores the potential risks of faux information

the intersection explores a possible future where modern tech hits breaking point
the conclude of the film reveals a hopeful long term with people today employing tech to help mother nature and the local community

the intersection explores a possible future where modern tech hits breaking point
the intersection was established by superflux in collaboration with omidyar network



project information:


film title: the intersection
authors: superflux (anab jain, jon ardern, matthew edgson), omidyar community and tim maughan


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edited by: lynne myers | designboom