Now, more than ever, engineers, coders, and cybersecurity professionals have an abundance of choices and flexibility when it comes to where they work, and who they work for.
The rise of hybrid and remote work environments coupled with the hiring shortages created by the Great Resignation has created a staffing void that allows many industry professionals to write their own ticket when choosing a new job.
So, aside from standard considerations like salary, what makes an organization like Redbot Security more desirable than other companies to a potential employee? In many cases, it’s company culture.
What is Company Culture?
So, what is company culture (also referred to as corporate culture,) exactly, and why does it matter? According to Investopedia, corporate culture “refers to the beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions.”
But really, it’s more than that. A company’s culture is an identity around which a brand is built, and – when leveraged correctly – to which the entire workforce subscribes.
It’s defined by visible, tangible things like dress code and office aesthetic. It’s reflected in department and company-wide initiatives like team building activities, group outings, and even small rituals like donut Tuesdays or summer Fridays. And it’s anchored by the intangibles – a group consensus on core company beliefs, policies, and ways of doing business.
Company culture is what an organization its identity and sets Redbot Security apart from its competitors. It’s what makes a company unique.
Why is Company Culture Important in Engineering?
A company’s identity and culture are essential to its success. Think about it: How can you and your employees succeed, if you aren’t sure what the goal is or how you’re expected to get there?
A strong company culture, anchored by a well-defined mission statement, can set you up for success. Once you have this in place, it’s all about the people.
Finding Your People
The applicant with the best resume isn’t always the best fit for the job. While there is value in reviewing a potential employee’s education and experience, this can’t be the whole picture anymore. You must also consider whether the applicant will subscribe to and fit in with your culture.
Are they more comfortable in a suit and jacket, or something more casual? Do they prefer to work on-premises, or remotely? Do they thrive on collaboration, or are they more of a lone wolf? Do they share the values and beliefs that are most integral to your organization?
Having a clearly defined company culture helps inform hiring decisions and allows your organization to onboard new employees who have the best chance of succeeding within your company.
Holding on to Your People
Once you’ve hired your dream team, there must be practices in place designed to retain them. You must be able to understand what engineers want out of a job and find creative ways to meet their needs.
For example, in an article for Forbes, Brian Peterson, the founder and CTO of AI-powered communications company Dialpad, discusses common fundamental wants among tech engineers. He notes that engineers are fast-paced innovators who value seeing their work in action and enjoy being recognized for their achievements.
Redbot Security minimizes unnecessary approvals and meetings, committing to frequent software or product releases, and remembering to give positive feedback when appropriate can help appeal to these needs, and, in turn, retain valuable team members.
Motivating Your People
A strong company culture, like ours here at Redbot Security, can help inspire and motivate your workforce to perform better. According to the Harvard Business School, “research shows employees who view their work as meaningful are more motivated, happier, and more productive.”
Building simple rituals into company culture – things as simple as ordering a team lunch together once a week or ringing a certain bell when a project is completed – can go a long way to making engineers feel seen, valued, and connected. This is especially important in remote and hybrid workplaces that can feel fragmented and isolating.
In its simplest terms, your company’s culture is its fingerprint. It’s the thing that makes your enterprise different from everyone else in your field. It’s your calling card, and your identity. Centering your work around your corporate culture helps keep your workforce focused on a common goal, and connects employees, old and new, to a greater purpose.
To learn more about Redbot and our company culture, please visit our website.